THE INTENSE BY PHILADELPHIA POP-UP TOUR HEADS TO ROYAL ASCOT, BRINGING AN EXTRA TOUCH OF DECADENCE TO THE DAY
The Intense by Philadelphia pop up tour is heading to Royal Ascot on Saturday 24th June, at the Royal Windsor Shopping Centre, next to Eton Central, SL4 1PJPassers-by will have the opportunity to try two new and exclusive recipes created for the tour by food guru and TV presenter, Gok Wan
The Intense by Philadelphia tour is popping up at intense cultural moments across the UK, following research conducted that reveals the nation actively embraces intensity, and uses moments of high drama to connect with their friends and loved ones, especially over food-sharing moments (24%)
Celebrating the intense moments of life, the Intense by Philadelphia pop up tour is heading to one of the UK’s most pinnacle events of the season - Royal Ascot promises to offer a spectacle of exceptional racing this summer, where thrill-seekers and racegoers will come together to escape the ordinary and indulge in a week of celebration.
Those heading to join the occasion and soak-up the atmosphere of Royal Ascot on Saturday 24th June can tantalise their taste buds by trying-out two, new and exclusive recipes created by food guru and TV presenter Gok Wan.
Made with the rich and creamy new Philadelphia Intense Garlic & Herbs and Philadelphia Intense Herbes de Provence, passers-by will be whisked away into a seriously intense foodie ‘me moment’ with the snack recipes:
Bacon and Cherry Tomato Bagel with Philadelphia Intense Garlic & Herbs - this will delight taste buds, with its combination of smoky tones from the bacon, perfectly paired with the burst of freshness from the tomatoes
Wild Mushroom Bite with Philadelphia Intense Herbes de Provence - a delicious bite with bursts of nutty flavours from the soy-cooked shiitake and wild mushrooms, and an irresistible crunchy texture from the cracker base
The tour comes as new research from Philadelphia reveals people from the South East actively embrace life’s intense moments (32%). And not only that, but South East residents are foodies at heart, as ‘feasting’ on intense scenarios is their number one go-to (25%). In fact, nearly one in five state that food and drink go hand-in-hand with intense life moments and are often the first thing they think of (18%).
Nancy Galvin, Brand Manager for Philadelphia UK, says: "Life is full of intense moments, but whatever the occasion, it’s clear that people from the South East, including Ascot and Windsor, like to mark it with food. With this in mind, we’re bringing the bold flavour of Philadelphia Intense to Royal Ascot with a foodie tour that will pop-up at the Royal Windsor Shopping Centre this June. People can come down, try out Philadelphia Intense, and experience unique flavour combinations created by the wonderful Gok Wan.”
Celebrity chef, TV Presenter and DJ, Gok Wan adds: “I love hosting friends and family, especially for stand-out moments in life. I want to help people elevate intense occasions, such as Royal Ascot and encourage them to take a moment to enjoy them, and have taken the two new Philadelphia Intense flavours to create a duo of taste-sensation snacks for people to recreate and share with friends. The new, gourmet cheese can be enjoyed however you desire, but I enjoy it slathered on a cracker, with wild mushrooms, onions, and soy sauce.”
Following its appearance at Royal Ascot, the Intense by Philadelphia tour will help Brits mark moments of intensity and can be found popping up alongside national cultural moments such as London Pride, Wimbledon and the Ashes in Leeds throughout the summer.
Keep up to date on all Intense by Philadelphia tour dates on @philadelphia_uki
VenueWindsor Shopping Centre
AddressSite A. Royal Windsor Shopping Centre , Windsor , Berkshire,
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