Sony Design Centre announces their partnership with the highly anticipated London Design Festival 2022 with the launch of its new activation
INTO SIGHT is a physical installation open from 17-25th September, celebrating the coexistence of physical and virtual realities and challenging individual emotional responses from each guest via a 220-inch Crystal LED screen, with see-through glass walls, and reflective surfaces on the floor and ceiling that allows the public to walk through and experience something they’ve never experienced before.
Taking inspiration from the challenges of this decade, the rectangle-shaped installation combines physical and virtual technologies to give guests time to reflect through technology; to have the freedom to tell their own story and experience their own emotional response amid the audio-visual artwork.
Sony Design’s latest venture uses the same technology as in cinematography virtual production, London Design Festival and Sony bring this immersive experience to the masses for a limited time only. Deemed one of the most interesting and impact developments in film production, the technology ultimately replaces the green screen with hyper-realistic virtual scenery using Sony’s Crystal LED display systems. But also, virtual production lowers costs and reduces CO2 emissions by removing the need to travel long-distance for filming, while creating a more immersive and realistic environment for actors to react to.
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VenuePavillion Gallery
Address4 Cromwell Place, London, Gloucestershire,
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