About 38% of UK shoppers start by searching for a product on Amazon. Amazon has become the place to go for many shoppers, and this is becau
Amazon has become the place to go for many shoppers, and this is because you can buy most things you need, and it will arrive the next day. With this rise in popularity, undoubtedly there is an increasing number of retailers, and now an increasing number of brand owners, distributors and wholesalers, who use Amazon to sell and advertise their products.
Consumers now have more choices than ever to look for various sellers, but for sellers, it is getting increasingly difficult to get found. This is where Amazon SEO and PPC play a huge role.
Amazon SEO involves creating a keyword rich copy to get your products found, and PPC involves paid advertisement. Both of them go hand in hand and this course helps understand how SEO and paid ads help your products to rank well on product searches.
Amazon Pay Per Click (PPC) advertising is available for both Seller Central users and Vendor Central. They are a way for sellers to ‘buy’ a position at the top & bottom of Amazon’s search, the right-hand side margin, and on competing for product pages.
As a seller, it is a fantastic opportunity to increase visibility and sell more products. More importantly, Amazon’s sponsored ads program is quite easy to handle, and the cost of sales can be as low as 5%.
** Multiple dates are available. Please check registration section for details.
Who is this workshop suited to?
Digital Marketers, Seller Central Users, Vendor Central Users
Some key areas of the workshops are:
Amazon Search Engine Optimisation
How Amazon product ranking works
Best practises for optimising product content
Amazon PPC Introduction
Introduction and impact of PPC
Sponsored products: basics and benefits
Exploring opportunities for your products
Campaign Structure
Basic Campaign structure
Best practices
Keyword Research and Best Practices
Research processes
Amazon third-party tools
Creating Campaigns
I
Venue: GS1 UK , 3rd Floor 60 Bishopsgate Hasilwood House, London, EC2N 4AW
Price
Early Bird Ticket: GBP 150.00
Links:
Tickets: https://go.evvnt.com/171966-0
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VenueGS1 UK ,
Address3rd Floor 60 Bishopsgate Hasilwood House, London, Greater London,
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Nearest Hotels
Staying overnight in London?
We've teamed up with Booking.com to provide the best room rates for hotels near the vicinity of the Amazon Marketing Services And Seo Training Course event in London.
Great St Helen Hotel
Great St Helen Hotel offers accommodation in London. Every room at this hotel is air conditioned and features a flat-screen TV. All rooms have a private bathroom with bath or shower and free toiletries provided.
The Bull and The
The Bull and The Hide offers accommodation in Shoreditch. Guests can enjoy the on-site restaurant. The hotel is across the road from London Liverpool Street Station.
Threadneedles, Autograph Collection
In the centre of Londons financial district, this 5-star Victorian boutique hotel features a stained glass dome dating back to 1856, and offers a bar, a restaurant, free Wi-Fi and 24-hour room service. Saint-Pauls Cathedral is a 14-minute walk..
Go Native City Creechurch
Located in central London, Go Native City Creechurch offers stylish self-catering accommodation with city views and free WiFi access throughout. The apartments are situated within 300 metres from Aldgate and 500 metres from Aldgate East..
The City Apartments
Set in a historical building 4 minutes walk from Londons Aldgate Underground Station, The City Apartments offers self-catering accommodation with satellite flat-screen TV and air conditioning. WiFi is free throughout..
196 Bishopsgate
Located in the heart of Londons financial district, 196 Bishopsgate offer fully serviced and modern 4-star hotel apartments, opposite Liverpool Street train and underground stations..
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