Neutrogena® to host exclusive concept store in Shoreditch
Launching as part of the brand’s #ShineYourLight campaign, which aims to highlight the emotional impact acne can have on the everyday lives of women, the shop offers customers an exclusive opportunity to explore the new Neutrogena Visibly Clear® Light Therapy Acne Mask and Spot Proofing Range.
From Monday 1st May, beauty lovers will have access to a unique Neutrogena® concept shop selling the latest innovation in at-home acne treatment – the Visibly Clear® Light Therapy Acne Mask. Designed for mild to moderate acne sufferers, the wearable LED device delivers red and blue wavelengths deep into the skin at the speed of light to disrupt the acne cycle.
From 1st – 7th May only, the mask can be purchased from BOX PARK as part of an exclusive introductory bundle. For £50.00, customers will receive both the acne mask and cleansing products from the Visibly Clear® range.
The dedicated store will feature modern, impactful product displays complete with bright pink lighting, neon artworks and a photo booth where shoppers can take selfies and load direct on to their social channels.
Stay tuned for more excitement at the weekend when the Neutrogena® team takes over The Green, providing a host of experiential activity for attendees to enjoy on Saturday 6th – Sunday 7th May:
• A Confidence Tree will feature in the centre of the green, with customers invited to add a photo fresh from the photo booth alongside an empowering message of confidence over the course of the weekend
• Prep yourself for the evening ahead at the futuristic Manicure Pod where, from 11am – 4pm on Saturday and 12pm – 5pm on Sunday, nail artists will be offering free manicures complete with a menu of nail art designs to choose from
• Feeling peckish? Keep an eye out for freebie food bites over the course of the weekend from Blondies Kitchen. But be quick… it’s first come first served and these sweet treats are sure to prove popular!
• If you fancy sharing the experience on social media, check out the exclusive Neutrogena® Snapchat geofilter, available around the BOX PARK area for the duration of the weekend only
If anyone knows first-hand what it’s like to suffer with acne, it’s renowned beauty blogger and author of My Pale Skin, Em Ford. From 11am – 1pm on Saturday 6th May, the first 50 attendees will have the chance to meet Em, official ambassador for the #ShineYourLight campaign. Guests will also receive a free gift bag containing products from the Neutrogena® skincare range. More news to be announced on the Neutrogena® Instagram page soon.
Opening Times
Monday 1st May 12:00 -18:00
Tuesday 2nd May 11:00 – 19:00
Wednesday 3rd May 11:00 – 19:00
Thursday 4th May 11:00 – 20:00
Friday 5th May 11:00 – 19:00
Saturday 6th May 11:00 – 19:00
Sunday 7th May 12:00 – 18:00
WebsiteVisit website
VenueBox Park
Address2-10 Bethnal Green Rd, London, Greater London,
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