Masterclass aimed at equipping business owners & entrepreneurs, with the tools needed to generate their own publicity & raise their profile.
PR is often viewed as a luxury beyond the reach of most small businesses. This two part workshop will inform and re-educate on the necessity of PR for business growth and enable you to set up and manage your own PR campaign and get results.
For most business owners and experts, identifying a newsworthy angle before pitching to media, is the most challenging step in raising your profile and securing media coverage. It’s not enough to tell a journalist about your business, you need to communicate what makes your business notable – you need a hook.
Your ‘hook’ is the thing which will hook the media into wanting to write about you, and as a result, customers want to buy from you.
It is the magic fact about you or your business which differentiates you from your competitors. Your hook is authentic, not a constructed sales spiel and in many cases it is the individual behind the business who is the strongest asset of the business – and therefore the hook. Most people are so busy running their business that they are blind to the elements of their brand whuch are most newsworthy.
Join part 1 of Jessica Huie MBE’s masterclass and leave with an understanding of how to make your business appeal to journalists and secure media coverage to raise your profile.
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VenueThe British Library,
AddressConference Centre, The British Library, 96 Euston Road,, London, Greater London,
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Nearest Hotels
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We've teamed up with Booking.com to provide the best room rates for hotels near the vicinity of the Raise Your Profile event in London.
St Pancras Renaissance Hotel
Forming part of St Pancras International train station, this elegant hotel has immediate access to the high speed Eurostar service and the Tube. Luxurious surroundings include a tea lounge, 2 restaurants and bars, a spa and relaxation pool..
onefinestay - Camden apartments
A unique collection of fashionable properties, onefinestay offers different locations around Camden. The areas famous market, Regents Canal, popular gig venues and bars are within easy reach..
Premier Inn London St.Pancras
Around 5 minutes walk from the Eurostar terminal and Kings Cross Train Station, Premier Inn St Pancras offers well-located accommodation with a restaurant and bar. This hotel offers luggage storage and Wi-Fi and is just opposite the British..
Pullman London St Pancras
The 4-star Pullman St Pancras is a 3-minute walk from the Eurostar terminal and 5 minutes walk from Kings Cross and Euston Underground and train stations, and has recently undergone a GBP 13 million transformation..
Great Northern Hotel, a
Located in the heart of London Kings Cross, Great Northern Hotel, a Tribute Portfolio Hotel, London offers a 24-hour front desk, free Wi-Fi, and exciting eating and drinking areas..
Alhambra Hotel
Alhambra Hotel is situated in central London, right next to Kings Cross St Pancras station. It offers affordable accommodation 5 minutes walk from the Eurostar at St Pancras International..
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