If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers.
Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.In our jargon-free workshop we will tell you how to create a successful search campaigns and explore best practice techniques to help you get a competitive advantage.
This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.
** Multiple dates are available. Please check registration section for details.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
This workshop covers:
How does Google Adwords work?
What are dynamic search ads?
What is re-targeting, and how do I use it?
Identifying profitable keywords
Taking advantage of long-tail keywords
Tools available to for keyword research
How landing pages can boost conversion rates
How to integrate your PPC activity in with Google Analytics
Set Key Performance Indicators to measure performance
Setting appropriate objectives and goals for your Adwords Campaigns
Understanding Ad Quality Score, and how improving quality can lower your PPC & ROI
How to increase click-through rates (CTRs) and lower costs
Exploring bid strategy & selecting the right bidding strategy for your campaign
Venue: Innospace, The Shed, Manchester Metropolitan University, Manchester, M1 5GD
Price
Early Bird Price: GBP 150.00
Regular Price: GBP 195.00
Links:
Tickets: https://go.evvnt.com/130716-0
WebsiteVisit website
VenueInnospace, The Shed
AddressManchester Metropolitan University, Manchester, Greater Manchester,
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Local tourist information guide
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Nearest Hotels
Staying overnight in Manchester?
We've teamed up with Booking.com to provide the best room rates for hotels near the vicinity of the Google Ppc For Ecommerce Google Shoppingtrainin event in Manchester.
The Palace Hotel
Set in the heart of Manchesters vibrant city centre, the grand Palace Hotel offers stylish, modern rooms just a minutes walk from Oxford Road Rail Station and The Palace Theatre. Free WiFi is available throughout the hotel..
Manchester City Apartment M1
Situated in Manchester, Manchester City Apartment M1 offers self-catering accommodation with free WiFi. The unit is 400 metres from The Palace Theatre. The unit is equipped with a kitchen.
APG Aparthotel B8 &
APG Aparthotel B8 & B9 offers accommodation in Manchester. The Palace Theatre is 300 metres from the property. Free WiFi is available .
Beautiful City Centre Apartment
Located in central Manchester, the Beautiful City Centre Apartment offers self-catering accommodation with free WiFi access throughout. Famous Canal Street is just 300 metres away and Manchester Oxford Road Railway Station is a 5-minute walk away..
Whitworth
Set in Manchester, this apartment is 200 metres from The Palace Theatre. The unit is 300 metres from Canal Street. The kitchen is fitted with an oven and a microwave, as well as a kettle.
Stunning City Centre Apartment
Located in the heart of Manchester, the Stunning City Centre Apartment offers self-catering accommodation with free WiFi access is available. The property is less than 200 metres from Piccadilly Railway Station and Canal Street..
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