Lexus LBX Extraordinary Car Park Visual Arts

Lexus transforms an ordinary London car park into an extraordinary immersive light display to mark the launch of the LBX

Lexus transforms an ordinary London car park into an extraordinary immersive light display to mark the launch of the LBX, an all-new landmark model for the brand
Multi-sensory interactive light installation reflects the LBX's style and design
The Extraordinary Car Park in Soho will be open to the public from 22 – 24 September and admission is free
This event is the second in a series of four LBX pop-up extraordinary experiences across Europe
Lexus is transforming an ordinary London underground car park into an extraordinary immersive light display from 21 – 24 SeptemberThe event, taking place next to QPark, 51 Poland Street, W1F 7ND in London's Soho, celebrates the launch of the all-new LBX, a landmark model for the Lexus brand and its smallest vehicle yet
The Extraordinary Car Park takes the familiar process of driving into a multi-storey and looking for a space and turns it into an art experienceGuests follow a walking route of discovery through LED arches and canopies of lightsFields of undulating light bulbs spring into life, triggered by voice activation, and a display of LED batons pulse in rhythm with the viewer's heartbeats
A mission to make everyday moments extraordinary is at the heart of the LBX: a hybrid electric car that's remarkable in design yet practical for daily city drivingThe Extraordinary Car Park is one of a series of Lexus LBX pop-up events being held around Europe to bring this concept to life through immersive installations
Guests can sign up to attend free of charge.

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