A two-day workshop introducing the tools, processes and skills required to develop compelling channel or customer category growth plans that
It incorporates a high level of category decision making which is used to inform the inputs for a ‘real life’ category that are applied to the business simulation model.
A series of category reports will enable you to understand the potential impacts of your decisions and course correct as you endeavor to drive profitable category growth and deliver your category objectives.
You will have the opportunity to understand how your decisions impact the target shoppers and financial KPI’s as well as looking at a range of alternative approaches.
This is an opportunity to build your confidence in category management decision making through developing and executing your category strategies.
It's aimed at category managers, trade marketing managers, commercial managers or marketing managers who have had previous exposure or experience of category management and want to develop their strategic category management capability.
- Registration is open from 8:30am ready for a prompt 9am start and you will be on your way home by 5pm on both days
- A light breakfast will be available on both mornings with unlimited tea, coffee, water and fruit on offer plus homemade cookies, cakes and chef cooked lunches
- The dress code is smart casual
Venue: IGD, Grange Lane Letchmore Heath, Watford, WD25 8GD
Price
IGD Member Rate: GBP 850
Non-IGD Member Rate: GBP 1397
Links:
Booking: https://go.evvnt.com/111270-0
WebsiteVisit website
VenueIGD
AddressGrange Lane Letchmore Heath, Watford, Hertfordshire,
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Nearest Hotels
Staying overnight in Watford?
We've teamed up with Booking.com to provide the best room rates for hotels near the vicinity of the Advanced Category Management Workshop event in Watford.
Mercure London Watford Hotel
Located within easy reach of Watford, M1, M25 and A1(M) motorways, the Mercure London Watford is less then 10 minutes from Central Watford. Guests can take the train or tube to central London from nearby Watford Junction Station..
Hilton Watford Hotel
Situated 18 miles from central London, Hilton Watford offers a gym and free parking. The M1 is a 3-minute drive away, and central Watford can be reached in less than 10 minutes by car..
Red Lion Hotel
The Red Lion is a charming pub and hotel with easy access to the M25, M1, A1, and train services to central London. The Harry Potter Studio Tour is a 15-minute drive away..
Premier Inn Watford Central
Premier Inn Watford Central is within easy reach of the M1 and walking distance from Watford town centre and Watford High Street Train Station, for access to London in 15 minutes..
Sutton Court
Situated in Watford, Sutton Court offers self-catering accommodation with free WiFi. Providing free private parking, the apartment is 400 metres from Watford Magistrates Court. The kitchen comes with an oven and a microwave.
Village Hotel London Watford
Village Hotel London Watford features a modern health club with an indoor pool, 2 dining options and sleek rooms with free WiFi. Just half a mile from the M1 motorway, Watfords centre is a 10-minute drive away..
View all hotels near IGD
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