Intense by Philadelphia pop-up heads to Pride Family Events

The Intense by Philadelphia tour is popping up at intense cultural moments across the UK, following research conducted that reveals the nation actively embraces intensity, and uses moments of high drama to connect with their friends and loved ones, especially over food-sharing moments (24%)

Celebrating the intense moments of life, the Intense by Philadelphia pop up tour is heading to London this coming July, to join in the celebrations of London Pride (1st July).

Londoners can tantalise their taste buds by trying out two new recipes* created exclusively for the Intense by Philadelphia pop-up tour by chef and TV presenter Gok Wan. The rich and creamy new Philadelphia Intense Garlic & Herbs and Philadelphia Intense Herbes de Provence have been used to whisk passers-by away into a seriously intense foodie ‘me moment’.

The new and exclusive recipes will be available to try by those heading to join the parade and soak-up the atmosphere of London Pride, as well as tennis fans eager to cheer on the players who make it through to the 4th round of singles and doubles matches, as well as the quarter finals for the mixed doubles.

Bacon and Cherry Tomato Bagel with Philadelphia Intense Garlic & Herbs - this will delight taste buds, with its combination of smoky tones from the bacon, perfectly paired with the burst of freshness from the tomatoes
Wild Mushroom Bite with Philadelphia Intense Herbes de Provence - a delicious bite with bursts of nutty flavours from the soy-cooked shiitake and wild mushrooms, and an irresistible crunchy texture from the cracker base

The tour comes as new research from Philadelphia reveals people from London actively embrace life’s intense moments (26%). And not only that, but Londoners are foodies at heart, as ‘feasting’ on intense scenarios is their number one go-to (28%). In fact, one quarter of Londoners state that food and drink go hand-in-hand with intense life moments and are often the first thing they think of (25%).

Nancy Galvin, Brand Manager for Philadelphia UK, says: "Life is full of intense moments, but whatever the occasion it’s clear that people from London like to mark it with food. With this in mind, we’re bringing the bold flavour of Philadelphia Intense to London Pride and Wimbledon with a foodie tour that will pop-up to mark these great occasions in London this July. People can come down, try out Philadelphia Intense, and experience unique flavour combinations created by the wonderful Gok Wan.”

Celebrity chef, TV Presenter and DJ, Gok Wan adds: “I love hosting friends and family, especially for stand-out moments in life. I want to help people elevate intense occasions, such as London Pride or Wimbledon, and encourage them to take a moment to enjoy them, and have taken the two new Philadelphia Intense flavours to create a duo of taste-sensation snacks for people to recreate and share with friends. The new, gourmet cheese can be enjoyed however you desire, but I enjoy it slathered on a cracker, with wild mushrooms, onions, and soy sauce.”

Following its appearance at London Pride and Wimbledon, the Intense by Philadelphia tour will help Brits mark moments of intensity and can be found popping up alongside national cultural moments such as Glasgow Pride, Battle Proms in Lincolnshire and Hampshire, as well as the Ashes in Leeds throughout the summer.

Keep up to date on all Intense by Philadelphia tour dates on @philadelphia_uki

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