The Cake & Bake Show Family Events

The Cake & Bake Show, the UK’s biggest experiential baking show, returns to ExCeL London with something for everyone

The Cake & Bake Show has something for everyone, whether you’re a novice chef or baker extraordinaire, visitors will leave armed with everything they need to create their own culinary masterpieces at home. The Show is jam-packed with the best British bakers, chefs, experts and enthusiasts who are on hand to provide inspiration, entertainment and handy tips and tricks to take your at-home bakes to the next level.

Bursting with baking brilliance, a stellar line up of celebrity names will be showing off their skills and prowess in The Baking Super Theatre and The Decorating & Sugarcraft Stage. Show ambassadors Cherish Finden, Eric Lanlard, Rosemary Shrager, Oli the Choc, and Paul A Young will be demonstrating their talents on stage, alongside GBBO participant Freya Cox and plant-based chef Lisa Marley who will be showing their incredible vegan bakes. Chigs Parmer and Paul Jagger from GBBO fame will also be on hand to share all the tips and tricks they learnt in the famous tent.

Returning for another year, Rosie Dummer (Rosie Cake-Diva) from the award-winning Netflix series Extreme Cake Makers is set to delight visitors with an incredible Showstopper Cake creation, with more details to be released soon. Also known from the Netflix series, Molly Robbins will also be in attendance who will be creating a series of charming animal cakes as well as baking sensations, She Who Bakes, Jemma Melvin and Chell Bells. Karen Davies, UK mould manufacturer and designer will also be at the show, presenting the quickest and easiest ways to bake and decorate edible Christmas goodies for your friends and family.

Find the full timetables of all the exciting stage talks taking place at The Baking Super Theatre here and The Decorating and Sugarcraft Stage here.

Feast your eyes on a selection of aesthetically pleasing bakes at the show’s Display Tables and be inspired by the display of handcrafted celebration and wedding cakes from local bakeries to get creative in the kitchen.

Have your cake and wear it with Bake a Shoe, a brand-new exhibitor at this year’s show. Bake a Shoe celebrates the unique and unusual, by baking whatever shoe your heart desires into a cake version, before they turn it into a physical shoe.  Whether you want to rock some heels, or step out in trainers, showcase your individuality and sense of fun with a cake creation that will put a spring in your step.

The crème de la crème of the baking and culinary industry will be showcasing their delicious produce at this year's Show. Head to the Market Stands to sample a selection of delicious bakes. From cakes to brownies, breads to pies, visitors will be sure to find their new favourite tasty treats.

If that wasn’t enough to tickle your tastebuds, visitors can also shop from hundreds of exhibitors as they display the very best accessories and baking essentials to make home baking a piece of cake.

Also featured at this year’s show is the Cake and Cocktail Lounge brought to you by Cake Boy, where visitors can unwind and enjoy perfectly matched cakes and cocktails by Eric Lanlard, the Cake Boy. Enjoy a cheeky slice of Eric’s delicious cakes and wash it down with an impeccably paired cake inspired cocktail or mocktail.

Getting into the spooky spirit, the official Cake Competition will be Halloween themed for this year’s show. Whether you’re a professional or self-taught baker, visitors are urged to show off their baking and decorating skills by entering the competition where Molly Robbins and Rosemary Shrager will be selecting the winner. With a separate cake, cupcake and kids’ competition, everyone will be in with a chance to win some amazing prizes. A whopping £1000 is up for grabs for the ‘the best in show’.


The Cake and Bake show has something for all the family this year. Over The Wall, the adopted and beneficiary charity for this year’s show, are hosting a dedicated Kids Zone, where there will be hosting a range of Halloween inspired interactive children's activities including face painting, the Big Quiz of Cake and cake decorating – perfect for a fun family day out. That’s not all as the Creative Doughnut Chef from Doughnut Time will be on hand to create the kids’ doughnuts of dreams, right in front of their very eyes.


Advanced tickets for The Cake & Bake Show at ExCeL London are now on sale. VIP tickets are also available for £30, where visitors are able to get fast track entry, a glass of bubbles, and a range of other exclusive perks.

Advance and VIP tickets are available at www.thecakeandbakeshow.co.uk 


* A £1.75 transaction fee is applicable per order. Calls cost 7p per minute plus your company’s access charge 

About The Cake & Bake Show
The Cake & Bake Show is owned and run by award-winning event organisers Media 10 Ltd. The full list of expert guests confirmed for The Cake and Bake Show includes: 
1. Eric Lanlard – Master Pâtissier and twice winner of the prestigious Continental Pâtissier of the Year at the British Baking Awards
2. Rosemary Shrager – Chef and TV presenter who’s appeared on ‘I’m a Celebrity… Get Me Out Of Here!’
3. Cherish Finden – Multi award-winning Executive Pastry Chef and judge on Bake Off: The Professionals
4. Paul A Young – English chocolatier, pâtissier and television personality 
5. Chigs Parmar – The Great British Bake Off finalist
6. Molly Robbins – Award winning cake artist who appeared on Extreme Cake Makers
7. Freya Cox – First ever vegan contestant on The Great British Bake Off
8. Paul Jagger – Quarter finalist on The Great British Bake Off 2015 and winner of The Great Christmas Bake Off 2017
9. Lisa Marley – Plant based chef with an advanced level three diploma in patisserie and confectionery
10. Sugarcraft Contessa – expert cake decorator
11. Britt (She Who Bakes) – presenter, blogger, author and baker
12. Oli The Choc – avid chocolatier
13. Christina Georgiou – passionate about sugar art, fondant and cake designing
14. Jemma Melvin – winner of the Platinum Pudding Competition 2022
15. Karen Davies – UK mould manufacturer and designer
16. Chell Bells – specialises in ganache & buttercream cakes, and creating modern unique bespoke cakes for all celebrations
17. Rosie Cake Diva – multi award-winning cake artist

More details