Kensington Mums celebrate their 5th blog anniversary and announce their second Kensington Christmas Fair
Throughout the fair there will be lots going on to keep little-ones entertained: arts and crafts, face painting, hair braiding and nail stamping to name but a few of the day’s activities and surprises. Parents, in the meantime, can enjoy festive shopping, with various exhibitors at the fair, including Bambini and Me, Club Petit Pierrot, Hesper Fox and Finns of Chelsea. The exhibitors at the fair are also mums in business, and Kensington Mums use the fair as a way of supporting and financially empowering these entrepreneurial mothers.
Kensington Mums founder, Dina Maktabi, first created the group when she found herself living in Kensington as a new mum. She was two thousand miles from her Beirut homeland with just her husband for support and the challenge of new motherhood hit hard and she struggled in isolation for months with post-natal depression.
More than eight years ago, with her new born in her hands, she recalls grabbing handfuls of outfits in Zara and Marks & Spencer in the pretence of shopping, and retreating to the changing rooms to breast feed, as the high-street had yet to cater to mothers and babies effectively.
Thankfully there has been some progress in societal views around breastfeeding and its public acceptance, but the isolation which many new mothers experience remains, particularly for ex-pat mums who are without the support network of their own family to cushion them through the early stages of starting and raising a family.
Kensington Mums was birthed in 2011 out of Dina’s desire to reconnect with other women and create the support network she was missing, and has become a celebrated free to join support network open to mothers from all over London.
“The friends I began to make through the launch of Kensington Mums became my family and inspired my desire to reach and help other mothers who might be experiencing the same thing. It turned out that I was not the only one. In 2014 Nathalie Bernadotte came on board and now we are an unstoppable duo with a growing ‘family’” says Dina. Today the network command an audience of over 24,000 affluent London based mothers, many of whom live outside of the Kensington area but tap into the community for its blend of events, advice and connectivity. The group has many awards under its belt: winning the Mumpreneur UK’s bronze award for Best Website; shortlisted for the Brilliance in Blogging Awards; and was listed as a Top 100 winner of the Mumsclub Business Mum Award. Kensington Mums has also garnered support from celebrity mums Tamara Beckwith, Tamara Ecclestone, Caprice Bourret and HRH Marie Chantal and their vision is to expand their offering and reach mummy communities internationally. In 2014 sister site Mums in Beirut www.mumsinbeirut.com was launched in the Middle East, becoming an instant hit with mothers in the region, and is now viewed as Beirut’s answer to ‘Mumsnet’.
Keeping Mums in the loop with the latest trends and family outings, Kensington Mums provides everything from family friendly healthy and delicious recipes, to regular competitions giving families a chance to win prizes from a host of well-known brands, Kensington Mums has become a destination website for honest reviews of products and services for London families. The ‘mumthly’ events held in a host of desirable London venues, have ranged from inspiring mum get-togethers to nutrition coffee mornings with expert advice on the impact of diet on toddlers and expectant mothers. The brand’s online motherhood exhibition was included in New York’s Museum of Motherhood in 2013 after the success of their original exhibition in Chelsea.
“When the opportunity to team up with Dina came in 2014, I didn’t think about it twice. I wanted to help and be part of the community that once helped me so much. Not having family close by and being the first to have a baby within my close circle of friends, I often didn’t know who to talk to - about my labour and birth fears or who to ask advice and share tips on breastfeeding, burps and naps. I felt very lucky to have found Kensington Mums which brought me amazing friendships and helped me gain confidence in being a mother everyday” says Nathalie.
In 2014 Kensington Mums launched a (free to download) KM App, meaning modern mums have instant access to the online magazine’s resources. The App is available on ITunes and GooglePlay.
Boasting an increasing group of ex-pat mothers who connect with the network before they have even made their move to London, the need for support and shared experience by like minds is evident. In an age where networking has become increasingly digital, Kensington Mums are successfully illustrating that the online landscape can be a fantastic resource for creating relationships, which cross over into ‘real’ life and impact.
For further information on Kensington Mums Christmas Fair on 27th November 2016, 10am-5pm, please see www.kensingtonmums.co.uk
VenueThe Kensington Close Hotel
AddressWrights Lane Kensington, North Kensington, Greater London,
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Main photo may be copyright © Corinna.ingram
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