The Commercial Effectiveness of Digital Games Miscellaneous

Digital games are a great way of compelling people to connect with your business. Join Ready to hear how digital games are proving highly ef

Digital games are a great way of compelling people to connect with your business. But they’re more than just a bit of fun. So join Jake Xu, digital director of creative campaign agency Ready, at their offices to hear how, in an era where virtually everyone has a connected gaming console in their pocket, digital games are proving highly effective marketing tools.

In recent years, Ready have created many successful games for brands such as Soap & Glory, Quidco and Kiddylicious. Jake will discuss the background to a few of them, focusing in particular on how certain techniques and concepts can be used to achieve different business objectives such as data capture, product awareness and sales.

Joining Jake will be Andrew Allen, Digital Marketing Manager at Quidco. Andrew will discuss how the UK’s leading online cashback website have benefitted from a series of games that Ready have created for them over the past two years.

In short, people love a challenge, and a reward for completing one. So whether you’re a company director, a marketing guru or a budding developer, come along to hear how this natural desire for play, competition and achievement can be harnessed by businesses to help achieve their commercial objectives. You might even win something yourself…!

Venue: Ready, 6 Riverside Court 6, Bath, BA2 3DZ

Price

Tickets: GBP 15

Links:

Tickets: https://go.evvnt.com/163916-0

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