Opening to the public on Thursday 14th July, Magnum Studios brings to life the contrasting worlds of Classic and Remix.
The space, co-curated by four of the UK’s leading content creators - Cat Burns, Charlotte Roberts, Lara Adkins, and Sophie Seddon –, is inspired by Magnum’s new Remix range, consisting of reimagined versions of its three Classic ice creams, and promises to take visitors on a journey of discovery to understand where fans tastes truly lie. Pleasure seekers will be invited to experience both the Classic and the Remix through music, art and fashion before ultimately answering the ultimate question, ‘Are you Classic or Are you Remix?’.On either side of Magnum Studios, visitors will make their way through Classic and Remix inspired interactive activities to help them discover their side. Guests will be tested on their music knowledge at the Classic and Remix listening booths before being invited to step inside the Magnum Studios recording booth where music lovers can perform and record one of their favourite iconic songs or put their own remix spin on a selection of tracks.
At the Magnum Studios ice cream bar, the test will be taken to the taste buds with a delicious free Magnum Classic or Magnum Remix. Served in a music inspired retro cassette box, visitors can choose from six flavours from the Classic and Remix range - Magnum Classic, Magnum White Chocolate, Magnum Almond, Magnum Classic Remix, Magnum White Chocolate and Berry Remix and Magnum Almond Remix - before declaring their spot-on Team Classic or Team Remix.
The week-long pop-up will also offer limited edition merchandise with a selection of exclusive garments inspired by both sides as well as Instagram worthy photo moments and live DJ sets.
Magnum Studios co-curator and UK chart-topper Cat Burns will also take to the stage as part of an exclusive performance night on Sunday 17th July 2022, performing acoustic renditions of her latest tracks. Tickets for the performance night are free and will be available to book at w.c 4th July 2022.
Magnum Studios is open to the public 12pm – 8pm from Thursday 14th July until Wednesday 20th July, and is located at 133 Bethnal Green Rd, London E2 7DG.
For more information and to book your ticket for Cat Burn’s performance night (available from www.magnumicecream.com/magnum-studios).
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VenueMagnum Studios
Address133 Bethnal Green Rd, London, Greater London,
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