Director's Role in Strategy and Marketing Miscellaneous



This course provides an introduction to the key ideas and approaches to strategic direction and marketing within your organisation. It will assist your role in leading the strategic process.

A carefully planned strategy is crucial to the success of every organisation. This three-day intensive course reveals how to create and manage effective company-wide strategies that generate value for your business and its customers.

Gain a practical introduction to the main approaches to strategic direction and marketing within the organisation, with expert guidance that will assist you in your role of leading the strategic process and preparing for implementation.

This course unit is also part of the IoD Certificate in Company Direction and may be taken independently or as part of the qualification.

Key benefits for you and your organisation:
- Gain a clear understanding of the director's role in the development of an effective strategy.
- Examine how your board formulates, implements and monitors its business and marketing strategies.
- Appreciate the strategic importance of a clear purpose as provided by vision, mission and values.
- Conduct an effective situation appraisal and evaluate the relationship between the internal and external environments of the organisation.
- Understand the means by which strategic options may be generated and evaluated to arrive at the strategy that will deliver the vision.

This course includes e-learning support which expands upon the concepts and ideas covered on the course and how to align these with your own organisation.

IoD professional development programmes are designed and delivered for directors by directors. Our faculty of course leaders and executive coaches are all expert practitioners in the fields of governance, strategy, leadership and finance and have been recruited in recognition of their wide directorial experience, detailed subject matter expertise and excellent facilitation skills.

"This is an excellent course, informative, practical and challenging. Highly recommended!" Jason Levy, director of fundraising & marketing, Midlands Air Ambulance.

Event Category: Classes / Courses | Professional Training | Classes, Courses & Workshops.

Booking: http://atnd.it/49587-0

More details


Date(s)5 - 7 Sep 2016
WebsiteVisit website
VenueIoD West Midlands, The Library of Birmingham
AddressCentenary Square, Broad Street, Birmingham, West Midlands,
B12ND

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Event Details

Date5 - 7 Sep 2016
Time(s)9:30 PM - 5:00 AM
CostMember: GBP 2195, Non-member: GBP 2635.
VenueIoD West Midlands, The Library of Birmingham
Centenary Square, Broad Street
Birmingham
West Midlands
B12ND
Phone02077662601
CategoryMiscellaneous


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