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The Swifty Pop Shop Exhibition: Pioneering typographer, sleeve designer and artist Swifty will be setting up shop at the Sauce Gallery in Birminghams Custard Factory from Friday 11th December. Everything from originals and one off prints to T-shirts, skateboards and stickers will be for sale in The Swifty Pop Shop.
The Pop Shop, which is being brought to Birmingham by Sauce Gallery and Punch Records, will feature Swiftys Newsagents installation. This life size shop front was partly inspired by Peter Blakes Toy Shop and the artists fond memories of a local village newsagent in Lancashire. The Shop will also be home to the A-Z of Swifty Show, including pieces based around everything from Action Man to Zebedee from the Magic Roundabout.
The Pop Shop is the latest branch of Swiftys expansive career. Having studied design at Manchester Polytechnic, at the age of 21 he trained under Neville Brody at The Face magazine. His work at The Face and later Arena led him to be recognised as one of the top new talents in the specialist world of typography.
In 1989 he joined the team at Straight No Chaser, a publication aimed at the jazz, jive and soul community. As art editor he drove the creative style that went on to embody the magazine as a whole. At the same time he established his own font company, Swifty Typograpfix, and spread himself between the magazine and producing fonts, record sleeves, club flyer designs and many other sidelines. Swifty dominated the scene, being the designer of choice for nearly every acid jazz label.
Sauce Gallery curator Amar said:
Swifty is a design legend whose work cuts across all typography boundaries. Bringing the Pop Shop to Birmingham is a real scoop for the city, and will give visitors a rare opportunity to see many of Swiftys personal projects first hand.
The Pop Shop will be open to the public at the Sauce Gallery, 5 The Custard Factory, Gibb Street, Digbeth from 11th December to 10th January 2009. For more information visit www.myspace.com/saucegallery or www.punch-records.co.uk
For all press enquiries and image requests, please contact Rewired PR:
Ruth Ward
ruth@rewiredpr.com
Sauce Gallery
5. The Custard Factory
Gibb Street
Digbeth
Birmingham
B9 4AA
Email: saucegallery@live.co.uk
The Swifty Pop Shop Exhibition at Sauce Gallery in Birmingham, West Midlands on Thursday, 10 December 2009.
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