Absolut Vodka transforms Charing Cross into 'Haring Cross' for two days only, showcasing original Keith Haring artworks
For two days only, Londoners will find themselves travelling through history and artThe ticket hall and escalators at Charing Cross, one of the capital's busiest Tube stations, will be reimagined as "Haring Cross" - a striking pop-up tribute to Keith Haring, one of the world's most celebrated artists, and his legendary collaboration with Absolut Vodka in the 1980s
The activation, on 17 and 18 September, marks the next chapter of the global Absolut Haring launch, turning the daily commute into a captivating and unexpected cultural experienceStepping off the escalator, commuters, visitors and tourists will be greeted in the ticket hall by two original Absolut Vodka paintings by Haring from 1986, displayed in public for the very first time in the UKThese works once transformed Absolut's apothecary-shaped bottle into an icon of the art world - and now return to the underground, where Haring's energy first ignited
Rooted in Haring's belief that "art is for everybody", visitors will also be able to take away a free poster depicting one of Haring's paintings on display (while stocks last)This iconic piece of artwork, featuring its unmistakable red lines and dancing figures set against a bold yellow canvas, became an Absolut campaign classic in 1986A must-see if you happen to be in London in mid-September, this one-off project transforms the hustle and bustle of underground ticket halls and escalators into 'Haring Cross' - an immersive space adorned with graphic elements inspired by Keith Haring, for everyone to enjoy
Haring wanted to make art accessible to everyoneHis paintings, subway chalk drawings and public murals – whether dancing figures or barking dogs – vibrated with energy while carrying a deeper meaning beneath their playful surfaceJust as Haring used art to capture imaginations and explore universal truths, Absolut has always believed that art for all can inspire, uplift, unite and open mindsThe Absolut Haring artworks on display serve as a visual reminder of Haring's belief in creativity as a unifying force, celebrating the power of art to drive positive change
The 'Haring Cross' event follows the launch of the Absolut Haring Artist-Edition bottle across global travel retail in July and, which will be available across 40 markets from September onwardsThe Artist-Edition bottle's design pulses with energy: a debossed rhythm of dancing figures brought to life in his signature blaze of reds and yellows, cut sharply against Absolut's distinctive blueSigned off with Haring's unmistakable signature on the shrink sleeve, the result is a piece of 3D kinetic art that transforms the original painting into something you can hold, admire and toast with
Visit the 'Haring Cross' experience at Charing Cross Tube station for two days only from 17-18 SeptemberThe Absolut Haring Artist-Edition bottle will be available across 40 markets, including the UK, for a limited time only
Venue details: Charing Cross station, Strand, London, England, WC2N 5HF, United Kingdom
Hotels near Charing Cross station
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Wondering where to stay that's close to Charing Cross station? We've teamed up with Booking.com to provide the best room rates for hotels, guesthouses and B&Bs near the Haring Cross By Absolut Vodka event in London.
Covent Garden Apartments
Situated just a few metres from Trafalgar Square, Covent Garden Apartments offer self-catering accommodation in Central London. The property is 100 metres from Charing Cross and 200 metres from Embankment on the River Thames..
Trafalgar Square Apartments
Located in central London, the Trafalgar Square Apartments offers self-catering accommodation with free WiFi access. The property is 200 metres from both Charing Cross Railway Station and Embankment Tube Station..
Apartment London 5115
Apartment London 5115 offers accommodation in London, 200 metres from Savoy Theatre and 400 metres from Trafalgar Square. The unit is 400 metres from Lyceum Theatre. The kitchen is fitted with a dishwasher and there is a private bathroom.
Citadines Trafalgar Square
Citadines Trafalgar Square London offers modern, self-catering accommodation in central London. Trafalgar Square is just 150 metres away, and Embankment Underground Station is a 2-minute walk..
Chandos house
Located 200 metres from Trafalgar Square, Chandos house offers accommodation in London. Guests benefit from terrace. Free WiFi is available throughout the property.
The Grand at Trafalgar
Just off Trafalgar Square, in Central London, this beautifully restored Victorian building houses a 4-star luxury hotel offering free Wi-Fi and elegant air-conditioned rooms..
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VenueCharing Cross station
AddressStrand, London, Greater London,
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