A truly immersive experience for Rubik’s Cube enthusiasts in advance of the 40th anniversary of the cube becoming toy of the year
The brand is creating a truly immersive experience for Rubik’s Cube enthusiasts in advance of the 40th anniversary of the cube becoming toy of the year and taking the world by storm.
Since the Rubik’s Cube’s launch in 1980, an estimated 450 million Rubik’s cubes have been sold globally. It has become one of the most instantly recognised symbols of fun, aptitude and creative endeavour due to its iconic, colourful multidimensional design that continues to appeal to people of all ages and cultures.
The new interactive pop-up experience will feature many exciting activities, demonstrating the creative impact of the intriguing cube. A mosaic of HRH Queen Elizabeth II will be created using 1,800 limited edition Rubik’s cubes.
Designed by Norwegian cube artist, @Cubearting, the artwork will be assembled with the help of visitors, set to break the current Guinness World Record for the most individuals contributing to a single Rubik’s Cube mosaic. The current record has 293 participants which the Rubik’s Brand plans to smash.
The UK speedcubing champion, George Scholey, along with other cubers, will be in attendance to teach novices how to crack the cube’s code.
The magician, Taran Harvey-Chadwick, who is a regular performer at the Magic Palace, will be present to perform spellbinding close-up Rubik’s Cube tricks. There will even be face-painters from Glamour Van to add a touch of cubic-style tribal colour.
As the design of black cabs is an iconic element of London’s landscape, two taxis wrapped with Rubik’s Cube designs will be used as mobile venues for the first ever ‘Carpool Cubeioke’. Guests will learn the skills of solving a Rubik’s Cube in a liveried cab while being chauffeured past the architectural landmarks of London.
Address9 – 11 Shorts Gardens, Seven Dials, Covent Garden, London, Greater London,
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