VAA Momentum is an accelerator course for artists to gain the skills necessary to develop a profitable artist business and sell more art.
Create multiple streams of income in your art business, whilst launching art or collections with confidence to result in sales.This short course will give you the clarity to move your art business forward and gain valuable momentum.
The Momentum Programme will be hosted by Karen van Hoey Smith, Artist Mentor. Karen’s experience in the art industry is extensive, including roles such as: Art Agent & Manager, Gallerist, Auctioneer, and Consultant Expert. Karen holds a degree in Fine Art Evaluation and leads the VAA Mentorship programme.
Course Dates and Times Dates:18 & 25 November, 2 & 9 December 2025 Time: 1:00 PM to 2:00 PM (GMT) Location: Online (Zoom)
Course Overview Momentum Artist Accelerator will provide you with invaluable knowledge on the key practicalities and necessary considerations for effective business growth; giving an insight into the skills required to successfully access opportunities to gain visibility with the right audience.
This course will provide you with clarity on your next steps to accelerate growth in your art practice. Through group discussion and critical reflection on VAA case studies, you will be introduced to contemporary approaches to artists’ income streams, which you will use to develop your own income, visibility path and projects.
Course Curriculum and Delivery The course consists of a series of four online seminars, each of which comprises an opportunity for discussion, examples of case studies, and time for feedback on weekly assignments. Between each online seminar you will be set a short task, designed to nurture your own arts practice to build your business strategy and planning skills, with support from your tutor and peers.
Session 1: Creating your artist’s strategy – Your Vision, Goals
Session 2: Artwork Ready – Your story & brand, communicating confidently. Your Niche, Ideal buyer.
Session 3: Multiple Streams of Art Income – Accessing Opportunities (Gallery Ready, Art Fairs, Publishers etc)
Session 4: Implementation, Gap Analysis – Creating consistent sales with a proven system.
Optional activity, VAA Artist Coffee Roulette:
Online Peer Networking Session: Matched with another artist across the globe for a zoom networking diary time for 15-30 minutes.
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Drury Lane Apartment is a self-catering accommodation located in the heart of London. The property is 300 metres from Royal Opera House and 400 metres from Covent Garden. The British Museum is also just 7 minutes journey on foot.
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