Toolbox Session: Rapidly refresh your customer kno Lifestyle

‘How to’ skills to immediately implement new ways of doing things within your business

Our toolbox sessions are intense and immersive.  They’re dedicated to giving you ‘How to’ skills.  We expect that after you leave you can immediately implement new ways of doing things within your business.  They are short, sharp, sleeves rolled up sessions.

In this intense and immersive session we’ll share a plan for rapidly delivering fresh, objective insights into your business enabling you to make decisions based on what your customers really think, feel and need.

For this session we’re partnering with Attest, a commercial intelligence agency for those brands looking to gain competitive advantage through knowing their customers better than their competitors.  In 2 hours we will for a framework for creating a robust eco system for customer insights within your business.  We’ll cover:

*The distinct roles of data analytics, original qualitative work, desk research and ongoing surveys

*How to implement rapid but effective qualitative customer development research 

*Implementing original quantitative brand research

*Identifying critical insights 

This is a vital session if you feel that your knowledge of your customer is outdated or too impersonal, or you’re a business leader in a dynamic market category where the consumer & your competitors always seem to be one step ahead

Your facilitators for this session are John Zaheer-Flaherty of numberoneson and Mark Walker of Attest.  John is a senior marketing consultant and brand strategist with more than 20 years experience of leading household name brands such as Youngs, Durex, Scholl & Reebok domestically & internationally and more recently helping small businesses grow.  Mark is the Marketing Director of Attest, a customer intelligence business helping senior marketers bring quality, commercially useful insights into their business on a consistent basis.  Mark is also the former Head of Growth at Eventbrite.    

Venue: Work Bold @ Runway East Shoreditch, 58-64 City Road, London, EC1Y 2AL

Price

Toolbox Ticket: GBP 41.82

Links:

Tickets: https://go.evvnt.com/168212-0

More details