Medical Travel: Best Practice in Outpatient Flow Business

Dr Vincenzo Costigliola has more than 40 years of medical practice after graduating in Medicine at the University of Naples (Italy)

President of Europe Medical Assosiation.
Dr Vincenzo Costigliola has more than 40 years of medical practice after graduating in Medicine at the University of Naples (Italy), and a post-degree specialization in Anesthesiology and Intensive Care from the Università di Pisa (Italy). He is a Founder & President of European Medical Association (Belgium). He has also co-founded the European Association for Preventive, Predictive and Personalized Medicine, and is current President (Belgium). He was formerly the Chief of Medical Services in the Italian Navy. Over the years, Dr Costigliola has widened his specializations into Rheumatology, Dermatology, Proctology, Oncology, Surgery, Drug Abuse, Emergency Treatment, and Disaster Action. Dr Costigliola has also developed expertise in Hospital Organization, Medical Teaching Methodology, Computer and Audio-Visual for the Medical Profession.

May 17, 2018

1st Module (Vincenzo Costigliola MD)

Key points of the session:

- Introduction
- Medical travel Why
- Local survey
- Professional background
- Local organization

2nd Module (Magdalena Rutkowska MD)

Key points of the session:

- Clinics and Hospitals – experience in Medical Travel
- Patients‘ acquisition strategy and procedures
- Offer requirements and pricing
- Clinics preparation and practical patient service aspects
- Cooperation between an agent and the clinic – practical aspects, service fees, roles and responsibilities
- Terms and conditions contracts between the agent and the clinic
- Terms and conditions contracts between the clinic and the patient
- Cooperation with other parties

Magdalena Rutkowska MD

President and Co–owner of Medical Travel Europe
Doctor by profession, she has over 18- years of managerial experience in healthcare and pharm business. Marketing, strategy and Lean Six Sigma Black Belt specialist. During last 6-years she created and developed medical tourism market in Poland and internationally. President of Medical Travel Europe, the organisation that helped over 1000 patients from abroad in Poland. Responsible for Polish Medical Tourism promotion project in 7 countries: UK, USA, Russia, Germany, Denmark, Sweden and Norway. In cooperation with 40 medical centers in Poland. She is experienced speaker of over 20 international conferences and workshops. She also teaches MBA Healthcare Program for students in Poland. Recently she has published her consultancy book dedicated to healthcare managers “Medical Tourism practice guide – how to gain foreign patients”.

May 18, 2018

3rd Module (Magdalena Rutkowska MD)

Key points of the session:

- Benchmarking the best e-marketing tools in Medical Travel.
- 2 study cases: In-vitro Clinic in USA and Cardio clinic in Poland.
- Strategy
- Marketing tools: social media and googl
- Key words, effective campaign planning
- Geotargeting
- Google ads analysis
- Conversion and payback

4th Module ( Vincenzo Costigliola MD)

Key points of the session:

- Before the departure Patient service in practice
- During
- After
- Follow-up

5th Module (Vicenzo Costigliola MD & Magdalena Rutkowska MD)

Key points of the session:

- How to set up processes and maintain to create value
- Clinic preparation – audit
- Internal procedures preparations (template)
- Patient satisfaction survey (international standards, best practices)
- International Certification – practical guidance

More details