Cadbury World Theme Parks

Birmingham's very own chocolate paradise,

a unique place to indulge all of your senses. Our attraction is a fun, educational multimedia attraction dedicated to the story of Cadbury and chocolate. You will be welcomed by John Cadbury and hear the inspiring story of the early struggles to establish the Cadbury business.

Here you will learn about the most important ingredients of milk chocolate, and the way Cadbury combines them to create that marvellous Cadbury taste.

But be warned, you're in for a few surprises...

On most days, you'll take a specially created route that takes you through a section of our moulded factory to see how we wrap some of our famous bars such as Cadbury Dairy Milk.

We cannot guarantee you will see chocolate in production, but if you're lucky you might just see the wrapped and packed chocolate disappearing through the floor in front of you ready to be dispatched.