London Eye Wheel

Today, the British Airways London Eye has become, quite literally, the way the world sees London. It is one of the most spectacular and popular attractions in the world, drawing visitors from far and wide. The British Airways London Eye is a truly amazing feat of design and construction.

Originally conceived by architects David Marks and Julia Barfield as an entry for a millennium landmark competition, the project took six years and the expertise of hundreds of people from five European countries to turn it into a reality. At 135 metres high, it is the world's largest observation wheel, which allows you to view London from a totally unique angle. It takes you on a gradual 30 minute, 360 degree rotation, and is easily the best way to see London.

British Airways London Eye really is 'The way the world sees London'. We can't give the view away - only by flying the Eye can you experience the breathtaking panoramas of London and beyond.